Our Story
About Bajo Rental
We started in Labuan Bajo in 2015. Today we cover 5 locations across Indonesia with cars, boats, drones, GoPros, and gear, all booked through one team.
How We Operate
Founded in Flores. Built for travellers.
Bajo Rental was founded in Labuan Bajo in 2015 as part of the Indahnesia Holding Group — a collection of travel and hospitality businesses built by locals who know Indonesia from the inside.
The original problem we were solving was simple: visitors to Labuan Bajo could not find reliable transport or gear rentals. What existed was informal, inconsistent, and often required the guest to negotiate directly with someone who may or may not show up.
We built Bajo Rental to fix that. One point of contact, fixed prices, confirmed bookings, and accountability that sits with us — not with a random third party.
We now operate across 5 locations, starting from Labuan Bajo. The model stays the same everywhere: you book with us, we handle everything, the partner just drives the car or operates the boat.
Bajo Rental is Brand 4 of the Indahnesia Holding Group. Sister brands include Indahnesia (flagship tours), Leticia Liveaboard (premium phinisi), and OpenTrip Komodo (budget trips). Shared infrastructure, shared values.
11+ years of operation in one of Indonesia's most challenging environments: remote islands, variable weather, limited infrastructure. We have seen every problem and built systems to handle it.
Every review we have earned came from a real customer. You can read them on TripAdvisor unfiltered.
How We Work
What makes Bajo Rental different
Local Expertise
Bajo Rental has been operating since 2015. We know which roads flood in wet season, which boat routes work in strong swell, and which partners actually show up on time.
Transparent Pricing
No hidden fuel charges, no last-minute add-ons, no negotiating on the day. A published price is the final price; for boats without a published price, you get a written quote before you pay.
Fast Response
Every inquiry gets a human reply, usually within minutes during operating hours (08.00 to 22.00 WITA). If we cannot fulfil your request, we will say so clearly — not leave you waiting for an answer that never comes.
Partner-Invisible Model
Bajo Rental owns the customer relationship end to end. Partners only fulfil the service. You will never be handed off to a third party or told to "sort it out with the driver." That is our job.
Our Business Model
Not a marketplace. A managed rental service.
Most rental platforms in Indonesia are directories. They list vehicles or boats from various owners, take a commission, and leave the customer to deal directly with whoever picks up the phone. If something goes wrong, the platform has no responsibility.
Bajo Rental operates differently. We contract with local partners, set the service standards, fix the pricing, and take full responsibility for the booking from first message to drop-off. You will never be given a partner's personal number and told to sort out the details yourself.
This matters most when things go wrong — a vehicle breaks down, weather changes a boat route, a driver is late. In those situations, you contact us and we fix it. That is the deal.
Coverage
Where we operate
Currently active in Labuan Bajo and expanding across the Indonesian archipelago.
Ready to explore Indonesia?
Chat with our team on WhatsApp. We usually reply within minutes and will find the right vehicle, boat, or gear for your trip.